Steven Klein Design LLC  |

Client    Roche Diagnostics

Work    Trade advertising

            Art direction

            Graphic design

Roche Diagnostics offers a broad range of innovative diagnostic tests and systems in integrated healthcare solutions. Their products cover the early detection, targeted screening, evaluation and monitoring of the disease.

The challenge in this project was to show the COBAS Mira Plus CC as the standard for consistent performance in the benchtop analyzer market without going over the top in glitz.

Concept to final product

Selected Work: Advertising/Marketing < Back